Securitas warns against careless use of social media during Christmas period

“By letting people know where you are, you are also letting people know where you are not”

Securitas is launching an awareness campaign today which confronts smartphone users with careless use of social media. When you let the social media know where you are, this definitely also means that you let people know where you are not. This means an open goal for thieves looking for a home where they can work in peace and quiet. Belgians on Twitter who are checking in on Foursquare letting people know they are not at home, will be surprised with an unexpected reply-tweet: Their expensive flat screen or laptop will be 'checking out' from their homes. The tweet also contains a link to the campaign site containing tips for safer use of social media. The campaign is being launched at this time of the year as the Christmas period is known to have the highest burglary count.

Christmas period also favourite period for burglars
The number of burglaries has risen sharply in recent years. In 2011, the federal police measured an increase of at least 11%, compared with the previous year. Police statistics also show that most burglaries take place during the dark winter months. The highest burglary rates are traditionally measured from October to March, with an absolute peak in December.

Location-based social media godsend for burglars
Paul Schoolmeesters, spokesperson for Securitas: "In addition to the increase in the number of burglaries, we recorded a second evolution in recent years, which we at Securitas worry about at least as much: Belgians share more and more personal information on social media like Twitter, Foursquare and Facebook. Not only do people share what they do, think and feel, but also where they are. And that does unfortunately not always happen in a sensible way. Letting everyone know where you are, above all means that it is known where one is not currently located. When this information is shared on an unsecured and therefore public account (most Twitter accounts are not protected) one may as well leave the door wide open when leaving the house."

@flat screen just checked-out @Steven’s House
To warn people against careless use of social media, Securitas launched a remarkable awareness campaign on 18 December 2012. Belgians who share their Twitter check-in on Foursquare, in which they indicate not to be home, will immediately receive an interesting Tweet reply:

Tweet Steven:
@Steven just checked-in at @IrishPub

Reply Securitas:
@yourflatscreen and @yournewlaptop just checked-out of @Steven’s house.

Securitas confronts Steven thus – and many other Belgians along with him – in a remarkable way with the dangers of careless use of social media. The tweet ends with the URL containing tips for safer use of social media. The objective of the campaign is summarised via this link, too, with a clear and understandable short film.  

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About Securitas

Securitas is a knowledge leader in the fields of surveillance and security. Securitas has an eye for the specific security needs of each customer and the company has therefore seen sustainable and financially healthy growth in 50 countries in America, Europe, Africa, the Middle East and Asia. Whether monitoring a shop or an airport, our staff will always make a difference.

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FamousGrey was founded in 1997 as an independent agency. In 2016 it became part of the Grey Group, one of the world’s most innovative and creative advertising networks. Under the motto, Famously Effective, the agency not only aims to build its clients’ brands but also their business, via creative, result-driven campaigns. All of which takes place thanks to the dedication of 80 employees, including specialists in every discipline of relevance to today’s advertiser. Many of these specialisations have since grown into genuine expert hubs, such as FamousGrey Performance, FamousGrey Digital, Famous Relations, FamousGrey Productions and Buyerminds Brussels.

FamousGrey creates campaigns for national and international companies such as Proximus, the Belgian Railways (SNCB/NMBS), Volvo, Hyundai, Alken-Maes, IGLO and Visit Brussels.

FamousGrey’s offices are located in a former 18th century monastery on the outdskirts of Brussels.

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