{
    "title": "Recupel en AKQA Brussel maken onzichtbaar afval zichtbaar",
    "modified_at": "2026-05-13 08:30:29",
    "published_at": "2026-05-13 08:30:00",
    "url": "https://famous.prezly.com/recupel-en-akqa-brussel-maken-onzichtbaar-afval-zichtbaar",
    "short_url": "http://prez.ly/9CGd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "recupel-en-akqa-brussel-maken-onzichtbaar-afval-zichtbaar",
    "body": "<p><strong>Na de introductie van de nieuwe gewoonte om te &ldquo;recupellen&rdquo; via radio, zetten Recupel en AKQA Brussel een volgende stap. Met een opvallende OOH- en DOOH-campagne maken ze de overgang van een auditieve naar een krachtige visuele beleving. De sensibilisering rond het recycleren van kleine elektronische apparaten blijft centraal staan, maar deze nieuwe fase vergroot de impact van de boodschap door nog meer vergeten toestellen in beeld te brengen die gerecupeld kunnen worden.</strong></p><div id=\"video-5e18feca-2260-41ca-9cb4-55a4c4bbabce\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1191800601%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1778653635&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-cd895bf5-1ed0-4fc6-a8f8-7c40fc09d9c9\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1191801026%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1778653739&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-8e43d4af-debb-4656-8585-dd9ee227ab41\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1191801362%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1778653802&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p>In dit visuele luik worden alledaagse, vaak vergeten elektronische apparaten op een creatieve manier in de spotlight gezet. Een wekker die niemand nog wakker maakt, defecte oortjes, een luidspreker die een fatale val heeft gemaakt of een elektrische tandenborstel die zijn eigen leven is gaan leiden. De campagne blaast deze &lsquo;onzichtbare afvalitems&rsquo; letterlijk nieuw leven in en herinnert eraan: licht het op, laadt het op, werkt het op stroom? Dan moet je recupellen</p><div\n    id='gallery-514717fb-a056-417b-a8ec-39c8425c93aa'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\"><strong>### \u200b EINDE PERSBERICHT ### </strong></p><hr /><p><strong>CREDITS</strong></p><p>Client: Recupel <br>\u200bClients: Annelies Evens, Chiara Rozenberg</p><p>Agency: AKQA Brussels<br>\u200bECD: Peter Ampe<br>\u200bArt Director: Vanessa Hendrickx<br>\u200bCopywriter FR: Antoine Wellens<br>\u200bCopywriter NL: Febe Ampe<br>\u200bAccount Director: Aur&eacute;lie Thollebeek<br>\u200bAccount Manager: Leen Van Lint <br>\u200bStrategic Director: Jonathan Detavernier<br>\u200bDigital Strategic Director: Wies Dickens<br>\u200bStrategic Planner: Britt Decraen <br>\u200bDesign Director: Jan Sidgwick<br>\u200bDesigner: Lars Hiele<br>\u200bMotion Designer: Simone Curzi <br>\u200bDesktop Publisher: Franco Scaramuzza \u200b <br>\u200b <br>\u200bHead of Craft AKQA: Olivia Naudts <br>\u200bProducer AKQA: Bram Busschots, Daria Karakoz<br>\u200bProduction Company: AKQA Productions &amp; Disturb Studio<br>\u200bRetouches OOH: The Living Room<br>\u200bPost Production &amp; AI: Little Trouble</p><p>&nbsp;</p>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/73669166-7f80-449c-bad4-0a0a51ce7751/-/preview/1200x1200/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/73669166-7f80-449c-bad4-0a0a51ce7751/-/preview/1200x1200/-/format/auto/"
    },
    "videos": [
        {
            "caption": "9X16_Brushtooth_NL",
            "thumbnail": "https://i.vimeocdn.com/video/2156901146-9a3b9c7c63204ac4eace6adecb31b037cdab9eb3225d237b04ff5894b0184666-d?f=webp&region=us",
            "url": "https://vimeo.com/1191800601",
            "embed": "<div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1191800601%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1778653635&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        },
        {
            "caption": "9X16_Clock_NL",
            "thumbnail": "https://i.vimeocdn.com/video/2156901606-220f18373ef9544e609341c66250dedf119ff4c1a980aad72dfe2003bd0a3d46-d?f=webp&region=us",
            "url": "https://vimeo.com/1191801026",
            "embed": "<div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1191801026%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1778653739&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        },
        {
            "caption": "9X16_Drone_NL",
            "thumbnail": "https://i.vimeocdn.com/video/2156902022-9562aee2c8eccf1d7c6366c38a9a5dbb7ce2178b0c5aff897affae6ff809535c-d?f=webp&region=us",
            "url": "https://vimeo.com/1191801362",
            "embed": "<div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1191801362%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1778653802&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>"
        }
    ],
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/a104b9ec-06ee-4476-bac9-04ec725971cb/",
            "medium": "https://cdn.uc.assets.prezly.com/a104b9ec-06ee-4476-bac9-04ec725971cb/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/a104b9ec-06ee-4476-bac9-04ec725971cb/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/a104b9ec-06ee-4476-bac9-04ec725971cb/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/a104b9ec-06ee-4476-bac9-04ec725971cb/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/a104b9ec-06ee-4476-bac9-04ec725971cb/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/d7e7f84a-670c-4989-8a53-892fa3ceff62/",
            "medium": "https://cdn.uc.assets.prezly.com/d7e7f84a-670c-4989-8a53-892fa3ceff62/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/d7e7f84a-670c-4989-8a53-892fa3ceff62/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/d7e7f84a-670c-4989-8a53-892fa3ceff62/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/d7e7f84a-670c-4989-8a53-892fa3ceff62/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/d7e7f84a-670c-4989-8a53-892fa3ceff62/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "author": {
        "first_name": "Janne",
        "last_name": "Pirard"
    },
    "format_version": 5
}