{
    "title": "Meer voorsprong voor minder geld: Mediafin en AKQA Brussels lanceren visuele jongerencampagne voor De Tijd",
    "modified_at": "2026-09-29 16:49:16",
    "published_at": "2026-09-29 16:49:00",
    "url": "https://famous.prezly.com/meer-voorsprong-voor-minder-geld-mediafin-en-akqa-brussels-lanceren-visuele-jongerencampagne-voor-de-tijd",
    "short_url": "http://prez.ly/IwOd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "meer-voorsprong-voor-minder-geld-mediafin-en-akqa-brussels-lanceren-visuele-jongerencampagne-voor-de-tijd",
    "body": "<p><strong>Met een nieuwe campagne zet De Tijd haar jongerenabonnement in de kijker. Niet vanuit het idee dat jongeren de wereld al volledig moeten begrijpen, maar wel vanuit de vaststelling dat de wereld van vandaag hen grote vragen voorschotelt. Over hun eerste loon, hun eerste job, wonen, beleggen en de wereld waarin ze stilaan hun eigen keuzes moeten maken.</strong></p><p>De campagne vertaalt die spanning in een reeks scherpe meer/minder-tegenstellingen. Want in een tijd met meer ruis, meer meningen en meer onzekerheid, zijn duidelijke antwoorden niet altijd vanzelfsprekend. Net daarom wil De Tijd haar journalistiek dichter bij young potentials brengen: meer duiding, meer houvast en meer voorsprong. Voor minder geld.</p><div id=\"video-4d7cc397-9522-4079-b803-a7e5af7d6539\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1228804811%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1789993137&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-e1b952dc-c7f1-46a1-9474-8b02c808671b\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1225849234%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1789107212&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>Voor veel jongeren voelt De Tijd nog als een medium voor wie al onderneemt, investeert of succesvol is. Maar De Tijd is er net zo goed voor een generatie die nog zoekende is en haar weg probeert te vinden in een wereld die voortdurend verandert. In vier korte online video&rsquo;s maakt de campagne die relevantie voelbaar, aan de hand van herkenbare vragen uit hun leefwereld en een visuele stijl die meteen opvalt in de feed.</p><div id=\"video-7a95de53-94e7-46c1-b682-dc7a8d96e5b7\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1226618466%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1789395473&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-b2ff56a6-df64-48dc-a79f-23a308593e31\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1228804756%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1789993148&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>Met het jongerenabonnement maakt De Tijd haar journalistiek toegankelijker voor young potentials. De eerste twee maanden lezen ze De Tijd voor &euro;1 per maand. Daarna blijven ze lezen met 60 procent korting. </p><p>Zo wordt kwaliteitsjournalistiek geen verre wereld voor later, maar een hulpmiddel voor wie vandaag al vragen stelt, keuzes maakt en vooruit wil.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/a84188b1-3c3f-429c-b45a-40f1ceeef758/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/a84188b1-3c3f-429c-b45a-40f1ceeef758/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/a84188b1-3c3f-429c-b45a-40f1ceeef758/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-a84188b1-3c3f-429c-b45a-40f1ceeef758\"\n                data-id=\"a84188b1-3c3f-429c-b45a-40f1ceeef758\"\n                data-original=\"https://cdn.uc.assets.prezly.com/a84188b1-3c3f-429c-b45a-40f1ceeef758/-/inline/no/Jongeren+Campagne+Mediafin+Statics_1x1_Static_Blue-27.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/a84188b1-3c3f-429c-b45a-40f1ceeef758/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: center\"><strong>### \u200b EINDE VAN HET PERSBERICHT ###</strong></p><hr /><p>&nbsp;</p><p><strong>CREDITS</strong></p><p>Client: Mediafin<br>\u200bClient contacts: Sam Van Gerwen, Sofie Neven, Benjamin Bosmans, Amandine Castermans</p><p>Agency: AKQA Brussels<br>\u200bExecutive Creative Director: Peter Ampe<br>\u200bCreative Director: Kenn Van Lijsebeth, John Benois<br>\u200bCreative Team: Familie Leysen<br>\u200bHead of design: Jan Sidgwick<br>\u200bDesigner: Catarina Nery<br>\u200bMotion designer: Jan Sidgwick, Pieter Roesbeke<br>\u200bAccount Director: Aur&eacute;lie Thollebeek<br>\u200bAccount Executive: Giulia Calvo<br>\u200bStrategic Planner: Britt Decraen <br>\u200bFR creative: Antoine Wellens</p><p>Production Lead: Olivia Naudts<br>\u200bRTV Producer: Marie Libouton <br>\u200bSound Engineer: Famousgrey Productions &ndash; Mathieu Savenay</p>",
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