Médecins Sans Frontières and FamousGrey innovate way of donating

20 december 2021 - When disaster strikes, classic fundraising campaigns can take days to get organized. That's why FamousGrey created "Prepaid Donations" for Médecins Sans Frontières/Doctors Without Borders (MSF). This completely new way of donating allows donators to start helping as fast as the rescue teams. With "Prepaid Donations" you donate at any time. This amount is linked to MSF’s monitoring systems and when a disaster happens, your donation is released. Prepaid donators are informed when this happens.

Médecins Sans Frontières/Doctors Without Borders is always ready to respond to crises. But the financial support from donation campaigns can take up to 72 hours to arrive. This can prevent MSF from responding as quickly as they would like, and we all know every second is crucial when it comes to saving lives. With "Prepaid donations" (French version here), MSF will have immediate access to donations that have been collected in advance and are activated when a disaster occurs.

With the new tool, MSF wants to reach the donors of the future because the campaign is mainly aimed at 18–35-year-olds. This new generation of donors is committed, but they "give" in a different way. So a tool was created to offer them a real experience and to engage them as much as possible. Thanks to the information donors receive through notifications, emails or in the dashboard, they have a clearer and more transparent view of MSF's interventions and how their donations are used.

"Prepaid Donations" was launched on December 10 in the national press, via collaborations with socially engaged influencers and through a large-scale social media campaign. The press and influencer-campaign was developed by Famous Relations. For an overview of the press clippings, you can download the report below:

The launch of "Prepaid Donations" is part of the end-of-year- campaign "Push the borders" of Médecins Sans Frontières/Doctors Without Borders. This campaign encourages Belgians to help the NGO to push borders on many levels, because in the case of donations, it is possible to push the border between "arriving too late" and "just in time".

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Credits

Client: Artsen Zonder Grenzen / Médecins sans Frontières

Client contacts: Valérie Michaux, Cécile Duwée, Peter Casaer , Marianne Colpaert

Creative Director: Peter Ampe

Concept provider : Tom Galle

Copywriter : Jesse Van Gysel, Peter Ampe

Art director : Tom Meijer

Copywriters FR : Antoine Wellens, Olivier Roland

Strategic director: Dominique Poncin

Strategic planner : Aze Van Coillie

Connection planner : Floris Adriaenssens

Account director : Marko Van Dyck 

Head of Digital : Joachim François

Digital Account Manager : Florian Hoffreumon

Digital Creative Designer: Sacha Lampereur

Copywriters & Social Media Managers : Sarah Deprez & Laureen Delbauche

Online marketer: Jonas Sprengers & Sander Cuypers

Lead Developer: Arno Van Biesen

Experience Director: Maarten Breda

Digital/UX Strategists: Wies Dickens & Yarne De Schrijver

PR Director : Déborah De Klerck

PR Manager: Astrid Jacobs

RTV-producer: Myriam Maes – Gaelle Haesaert– Birgit D’hont

Editor : Sven Vanhee