{
    "title": "KBC en AKQA Brussels pakken uit met opvallende outdoorcampagne voor Kate\n",
    "modified_at": "2026-09-23 11:14:34",
    "published_at": "2026-09-23 09:43:00",
    "url": "https://famous.prezly.com/kbc-en-akqa-brussels-pakken-uit-met-opvallende-outdoorcampagne-voor-kate",
    "short_url": "http://prez.ly/twPd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "kbc-en-akqa-brussels-pakken-uit-met-opvallende-outdoorcampagne-voor-kate",
    "body": "<p><strong>Stormschade, een bluts in de file of een verzwikte enkel: schade brengt de nodige stress met zich mee. Om te tonen dat digitale assistent Kate al die zorgen in een handomdraai wegneemt, lanceren KBC en AKQA Brussels de campagne &ldquo;No stress. Kate it.&rdquo;. Met opvallende contextuele OOH&rsquo;s </strong><em><strong> </strong></em><strong>en herkenbare radiospots bewijzen ze dat het afsluiten, opvolgen of aangeven van je schadeverzekering in KBC Mobile moeiteloos verloopt.</strong> </p><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/7b03191a-3539-466a-8b49-2d180a09a822/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/7b03191a-3539-466a-8b49-2d180a09a822/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/7b03191a-3539-466a-8b49-2d180a09a822/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-7b03191a-3539-466a-8b49-2d180a09a822\"\n                data-id=\"7b03191a-3539-466a-8b49-2d180a09a822\"\n                data-original=\"https://cdn.uc.assets.prezly.com/7b03191a-3539-466a-8b49-2d180a09a822/-/inline/no/PopMediaKBCSchuttershofstraat11.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/7b03191a-3539-466a-8b49-2d180a09a822/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: justify\">Blikvanger van de campagne is een gigantisch billboard in de Antwerpse Schuttershofstraat, dat na een fictieve storm letterlijk doorboord lijkt door een echte trampoline, vergezeld van de boodschap &ldquo;Stormschade? No stress. Kate it.&rdquo;. \u200b </p><div id=\"video-d49d6b71-7094-49c3-a5f3-6d7f06b20462\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1229118582%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1790072542&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div\n    id='gallery-06f3a004-6a23-4d3f-89a7-649ba6fff49c'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,W3siaWQiOiJkZTI1NTMyMy1kNDYzLTQ5OTgtYjU0OC0xMGVjM2I0MmQwMDMiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC9kZTI1NTMyMy1kNDYzLTQ5OTgtYjU0OC0xMGVjM2I0MmQwMDNcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuNTg2MDQyODIzMTU2MjI1MSwiY2FwdGlvbiI6bnVsbCwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtZGUyNTUzMjMtZDQ2My00OTk4LWI1NDgtMTBlYzNiNDJkMDAzIiwiZGF0YS1pZCI6ImRlMjU1MzIzLWQ0NjMtNDk5OC1iNTQ4LTEwZWMzYjQyZDAwMyIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cL2RlMjU1MzIzLWQ0NjMtNDk5OC1iNTQ4LTEwZWMzYjQyZDAwM1wvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOm51bGwsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC9kZTI1NTMyMy1kNDYzLTQ5OTgtYjU0OC0xMGVjM2I0MmQwMDNcLy1cL2lubGluZVwvbm9cL0NpdHlTbWlsZXNfS0JDXzExKyUyODElMjkuanBnIn19LHsiaWQiOiI4MjE5OTBmMy1iZTQ5LTQwNWQtOGJlOC1jZGMwZWY1NTJjOTUiLCJzcmMiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC84MjE5OTBmMy1iZTQ5LTQwNWQtOGJlOC1jZGMwZWY1NTJjOTVcLy1cL3ByZXZpZXdcLzExMDh4MTEwOFwvLVwvZm9ybWF0XC9hdXRvXC8iLCJhc3BlY3RfcmF0aW8iOjEuMzI3MTM3NTQ2NDY4NDAxNCwiY2FwdGlvbiI6bnVsbCwiYXR0cmlidXRlcyI6eyJpZCI6ImdhbGxlcnktaW1hZ2UtODIxOTkwZjMtYmU0OS00MDVkLThiZTgtY2RjMGVmNTUyYzk1IiwiZGF0YS1pZCI6IjgyMTk5MGYzLWJlNDktNDA1ZC04YmU4LWNkYzBlZjU1MmM5NSIsImRhdGEtbWZwLXNyYyI6Imh0dHBzOlwvXC9jZG4udWMuYXNzZXRzLnByZXpseS5jb21cLzgyMTk5MGYzLWJlNDktNDA1ZC04YmU4LWNkYzBlZjU1MmM5NVwvLVwvcHJldmlld1wvMTIwMHgxMjAwXC8tXC9mb3JtYXRcL2F1dG9cLyIsImRhdGEtZGVzY3JpcHRpb24iOm51bGwsImRhdGEtb3JpZ2luYWwiOiJodHRwczpcL1wvY2RuLnVjLmFzc2V0cy5wcmV6bHkuY29tXC84MjE5OTBmMy1iZTQ5LTQwNWQtOGJlOC1jZGMwZWY1NTJjOTVcLy1cL2lubGluZVwvbm9cL0tCQyswMDIuanBlZyJ9fV0='\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Diezelfde logica van herkenbare schade werd op nog meer slimme manieren in de leefwereld van de consument ge&iuml;ntegreerd. Zo kregen taxi&rsquo;s een speciale stickering die de optische illusie wekt van een flinke deuk in het portier met de vraag &quot;Accidentje? No stress. Kate it.&quot;. Op de snelweg worden bestuurders in de file via vrachtwagens aangesproken op een mogelijke aanrijding van achteren, terwijl een reusachtig doek aan de Antwerpse Leien inspeelt op de schrik voor waterschade. </p><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-e7025e5d-7bdc-4f0b-9caa-b63176d2e901\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Ffamousgrey%2F2301201909-kbc-kate-radio-30s-babyproof-full-scale-mix-260826-1%3Fin%3Dfamousgrey%2Fsets%2Fkbc-kate%26si%3D02a4adcb2bdf43adbb6430828faeb485%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1790148861&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-f6229206-bf0b-46a4-a164-562c498bc810\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Ffamousgrey%2F2301201909-kbc-kate-radio-30s-belgisch-weer-v1-rmx1-full-scale-mix-260826-2%3Fin%3Dfamousgrey%2Fsets%2Fkbc-kate%26si%3D55149d12d8af43cbbffd96a2d4c080aa%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1790148867&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-8ff5106f-0d66-44d9-b4e6-13bfa9dd0408\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Ffamousgrey%2F2301201909-kbc-kate-radio-30s-wat-nu-v2-full-scale-mix-260826-3%3Fin%3Dfamousgrey%2Fsets%2Fkbc-kate%26si%3D957f64facace4018bc83df6eb1f148f6%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1790148874&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><p style=\"text-align: justify\">Op de radio brengen acteurs Ini Massez en Pieter Dermez herkenbare situaties tot leven waarin lichte paniek toeslaat over mogelijke schade. Een eenvoudige &quot;Ssshhht... Hey Kate&quot; volstaat telkens om de digitale assistent op te roepen, de dekking te checken en de rust meteen te herstellen. Zo laten KBC en AKQA Brussels zien dat schade weliswaar onvermijdelijk is, maar de bijbehorende stress dankzij KBC Mobile niet.</p><p style=\"text-align: center\"><strong><br>\u200b### EINDE PERSBERICHT ###</strong> \u200b <br>\u200b</p><p><u><strong>CREDITS<br>\u200b</strong></u>Client: KBC Belgi&euml; \u200b <br>\u200bClients: Jurgen Vandervelde, Koen Gobart, Jessica Kiermeer, Leen Van Lint <br>\u200bAgency: AKQA Brussels <br>\u200bECD: Peter Ampe <br>\u200bCD: Kenn Van Lijsebeth <br>\u200bCreative team: Sarah De Blaiser, Lore Heyvaert \u200b <br>\u200bAccount team: Marko Van Dyck, Julie Bongaerts<br>\u200bStrategic director: Dominique Poncin <br>\u200bStrategic planner: Britt Decraen \u200b <br>\u200bDesktop Publisher: Franco Scaramuzza <br>\u200bCreative Retoucher: Tim Vin <br>\u200bSound Production: AKQA Productions \u200b \u200b <br>\u200bProducer: Bram Busschots <br>\u200bSound Engineer: Sander Villers<br>\u200bMediabureau: WPP Media - Mindshare<br>\u200bOutdoor media: Pop-Media, City Smiles, mobilAd Media</p><p>&nbsp;</p>",
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