FamousGrey launches Ketnet Dub

A new and fun way to learn to read

Learning to read doesn’t come as easy to every child. Reading out loud, however, has been shown to be an effective method for making it both easier and more fun. So FamousGrey and Ketnet thought about how to get kids more interested and created Ketnet DUB, an interactive reading app that gives kids the chance to become the voice of a character in an animated movie. Ketnet DUB is designed specifically for tablet, the best medium for reaching today’s generation of children. 

Learning to read becomes child’s play with innovative app

Reading out loud helps children learn to read. Which is why the Flemish public children’s television channel Ketnet and FamousGrey came up with a creative way of making reading out loud more fun. Ketnet DUB is a unique app with several interactive, animated films for which kids aged 6 to 9 can record their own voice.

How does it work?

Children first choose a character depending on their own reading skills. The better their reading skills, the more complex the words will be. So, the reading levels ensure an appropriate degree of difficulty adapted to the user. Which means the app also evolves with each child who uses it.

At various points during the animated movie, the audio drops out, signalling the child to read the text him/herself. The text is displayed at the bottom of the screen and the child’s voice is recorded using their tablet’s built-in microphone. The voice is added to the film and saved so the child can immediately watch or share their personalised film. Children can rerecord the passage as often as they like, try another episode or choose a different reading level.

The film’s animations were created by illustrator and animator Mark Borgions. For the development of this innovative app, FamousGrey worked together with 4219Grey in Turkey.

Gregory Roekens, Future Technology Officer at Grey: “As with all great ideas, what I particularly love about this one is its simplicity. Who knew it would be that simple to dub cartoons. No need for state of the art microphones or complex editing software. Just open the app on a tablet or smartphone and read out loud, the app does the rest. Magic, Fun and Educational.

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About FamousGrey

FamousGrey was founded in 1997 as an independent agency. In 2016 it became part of the Grey Group, one of the world’s most innovative and creative advertising networks. Under the motto, Famously Effective, the agency not only aims to build its clients’ brands but also their business, via creative, result-driven campaigns. All of which takes place thanks to the dedication of 80 employees, including specialists in every discipline of relevance to today’s advertiser. Many of these specialisations have since grown into genuine expert hubs, such as FamousGrey Performance, FamousGrey Digital, Famous Relations, FamousGrey Productions and Buyerminds Brussels.

FamousGrey creates campaigns for national and international companies such as Proximus, the Belgian Railways (SNCB/NMBS), Volvo, Hyundai, Alken-Maes, IGLO and Visit Brussels.

FamousGrey’s offices are located in a former 18th century monastery on the outdskirts of Brussels.

For more information, visit www.famousgrey.com 


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