Famous & MCE launch the international phase of NotFound

Brussels, 23 May 2013 – After all the buzz, the wider world wants to join the NotFound project. With more than 13 million missing children posters published and almost 3,000 websites signed up, this groundbreaking initiative is now going international. For this year’s International Missing Children’s Day, 25 May, Missing Children Europe (MCE) and Famous are proud to announce the expansion of the project from Belgium to 6 new countries as Cyprus, France, Greece, Italy, Spain and the UK join NotFound. And this is just the start…

Off like a shot

NotFound.org was launched in Belgium on 25 September 2012. The project immediately drew the attention of national and international media. A huge number of websites downloaded the application onto their 404 pages, with more than 73,000 missing children posters displayed every day. Since the launch, MCE have received several requests to expand the project on a global scale. After 8 months of analysis and development, we are finally ready to integrate 6 new countries in Europe.

Six new countries join NotFound.org

Several NGOs have expressed their wish to develop the NotFound project in their countries. On International Missing Children’s Day, 25 May, the expansion of the initiative in Cyprus, France, Greece, Italy, Spain and the UK will be officially announced. The www.notfound.org website has been improved to meet the needs of all these countries, and to ensure the successful mass distribution of missing children posters.

And the project won’t stop at the European borders. MCE is working towards the integration of Canada, and requests for partnerships are already coming in from America and Asia.

NotFound, turning errors into opportunities

NotFound was launched by Missing Children Europe, in co-operation with its Belgian member organisation Child Focus, and the creative agency Famous. The project aimed to use the internet 404 error pages to disseminate information about missing children on a wide scale.

NotFound.org since 25/09/2012:

  • Almost 3,000 websites participating
  • More than 13,300,000 missing children posters displayed
  • 36 million people reached on Twitter


With help from Amazon Web Services, Inc. (“AWS”)
Missing Children Europe is now benefitting from a very valuable relationship in the expansion of NotFound where AWS has offered to host the www.notfound.org website. This will further help the development of the project on a global scale.

Big Tweet

Beyond the expansion of NotFound, International Missing Children’s Day will focus on how new technologies can contribute to finding missing children. Following the success it had over the last 3 years in the UK, where such a campaign was launched by the MCE member organization, charity Missing People, Missing Children Europe will launch a campaign on Twitter with several members of MCE regularly tweeting a message concerning a child who is missing. To give these disappearances a European visibility, in the week from 27 May to 4 June Missing Children Europe will retweet a disappearance from a different country twice-a-day. European leaders and decision-makers are invited to share these tweets in order for them to reach a larger audience. It is an easy, modern and non-costly way to get involved and support families whose children are missing. For more information, follow MCE on Twitter at @MissingChildEU, #missingchildrensday.


Contact us
Delphine Moralis Incoming Secretary General Missing Children Europe, Missing Children Europe
Technical questions
Delphine Moralis Incoming Secretary General Missing Children Europe, Missing Children Europe
Technical questions
About FamousGrey

FamousGrey was founded in 1997 as an independent agency. In 2016 it became part of the Grey Group, one of the world’s most innovative and creative advertising networks. Under the motto, Famously Effective, the agency not only aims to build its clients’ brands but also their business, via creative, result-driven campaigns. All of which takes place thanks to the dedication of 80 employees, including specialists in every discipline of relevance to today’s advertiser. Many of these specialisations have since grown into genuine expert hubs, such as FamousGrey Performance, FamousGrey Digital, Famous Relations, FamousGrey Productions and Buyerminds Brussels.

FamousGrey creates campaigns for national and international companies such as Proximus, the Belgian Railways (SNCB/NMBS), Volvo, Hyundai, Alken-Maes, IGLO and Visit Brussels.

FamousGrey’s offices are located in a former 18th century monastery on the outdskirts of Brussels.

For more information, visit www.famousgrey.com 

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