FAMOUS Brussels first across the line for international brand Domyos

Following a pitch involving two competing French agencies, Decathlon ultimately chose in favour of the Belgian FAMOUS as creative agency for its brand Domyos. Domyos is one of the French sport store chain’s biggest house brands with a presence in more than 22 countries worldwide. Domyos is active in the fitness, dance and gymnastics segment. FAMOUS Brussels will be responsible for the brand’s worldwide campaigns and as such will take over the flame from the brand’s former agency, the Paris-based Fred & Farid. The first of FAMOUS Brussels’ campaigns for Domyos will be launched early next year.

“Out of all the agencies we saw, FAMOUS clearly understood our target group’s state-of-mind the best. More to the point, they were able to translate that understanding into a highly creative campaign,” says Erika Vanobbergen, International MarCom Director, Domyos on their choice for FAMOUS Brussels. “FAMOUS Brussels and Decathlon also uphold many of the same values, such as vitality and honesty.”

“It is hugely rewarding, as a Belgian agency, to have the opportunity to apply our talent to international campaigns. Hard on the heels of Quick Step, Domyos is already the second international newcomer to our portfolio this year,” recounts a proud Marc Fauconnier, CEO, FAMOUS Brussels.