Console Swap: FamousGrey and Proximus let gamers test their skills in the real world
Gamers trade digital controls for real world consoles
With the eye-opening content series Console Swap, FamousGrey and Belgium's leading telco company Proximus want to counter the negative perception around gaming and show the remarkable abilities of gamers. They challenged four pro gamers to swap their usual gaming controllers for an entirely different kind. In the first episode, for example, they asked to trade a FIFA controller for a surgical robot's controller. This fascinating experiment shows the exceptional skills gamers have, going far beyond the virtual world.
Each episode confronts a gamers with a unique challenge set by the hosts. These challenges vary from co-piloting in rally races to executing robotic surgery on a banana or orange. The objective extends beyond mere victory or defeat; it's about illustrating the transferability of gamers' expertise into real-world scenarios.
This campaign by Proximus seeks to spotlight the versatility and talent inherent within the gaming community. It emphasizes the constructive influence of technology on gaming while underscoring Proximus' dedication to nurturing creativity and proficiency among gamers.
The series has already garnered significant attention in Belgium, with 150,000 viewers tuning in just days after its launch. Episodes can be followed on Proximus' social media platforms (Facebook, Instagram, TikTok, Youtube) and through partners such as IGN Benelux and Geeko.
General trailer - Console Swap
A gamer becomes a rally co-driver!? - Console Swap
From ePro League to robot surgeon in less than 24 hours? - Console Swap
### END PRESS RELEASE ###
CREDITS
Client: Proximus
Client: Aurélie Denayer, Sophie De Nys, Emmanuelle Puttemans, Manon Faingnaert
Agency: FamousGrey (as part of SILK)
Creative Director: Peter Ampe, Antoinette Ribas
Creative team: Sarah De Blaiser, Lore Heyvaert, John Benois
Strategy: Jonathan Detavernier, Wies Dickens
Connection planning: Britt Decraen
CSD: Catherine De Block
Account Director: Audrey Semal
Account Manager: Roozbeh Ahmadi
Account Executive: Mathieu Van Overbeke
PR & Casting: Famous Relations
PR Director: Déborah De Klerck
PR Manager: Astrid Jacobs
RTV Producer: Bram Busschots
Design: Elsa Gervais
Motion Designer: Sacha Lempereur
Desktop publisher: France Clèves
Head of Digital: Joachim Francois
Performance marketeer: Jonas Sprengers
Social creative team: Florentien Duquet, Louis Bonus, Fran Gillis, Charline Laurent
Media agency: EssenceMediacom (as part of SILK)
Proximus Marketing & media specialist: Maryève Charlier
Performance Strategist: Julie Mathieu
Communication Planner: Thomas Jossa
Production Company: Sputnik Media
Producer: Eveline Van Look
Director: Lukas Leenaerts
DOP/Editor: Rik Van Dosselaer
Editor: Sarah-Marie Ingelaere, Glen Schrijvers
Sound: Marius Acke
Grading: Fons Vanoverbeke
Sound engineering: Studio Wildwood BV