Campari and FamousGrey launch short film: "Bitter Talks"

FamousGrey and Campari have launched "Bitter Talks", a short film in which cocktail glasses play the leading roles. With this film, Campari aims to position itself as a partner and sponsor of major film festivals. The short film, launched during the Cannes Film Festival, will be screened in Belgian cinemas in June.

In 'Bitter Talks', FamousGrey cleverly taps into the fact that many dialogues from famous films take place in a bar, while the main characters are having a drink. In 'Bitter Talks', the main characters are the cocktail glasses themselves, namely a Campari Negroni and a Campari Spritz. These are shown in close-up throughout the entire dialogue, while you hear the conversation of the characters drinking the cocktails offscreen. Because you see nothing of the environment and hardly anything of the people, the dialogues gain more mystery and depth, perfectly in line with Campari's promise that "Every cocktail tells a story." The four-minute short film combines dialogue and music in an intriguing way.
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​English screenwriter Kate McMullen and Italian director Lisa Carletta, both awarded at short film festivals, collaborated closely to create this tension and fuel the intrigue. The music is composed by Peter Baert of Raygun.
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​Campari, a long-time sponsor of various film festivals worldwide, aims to expand its influence in Belgium by supporting, among others, the Ostend Film Festival and the Ghent Film Fest.

"Bitter Talks" will be screened in all UGC cinemas across Belgium during the month of June. Additionally, the film will be available on YouTube and teasers will be shared on Instagram. In September, the campaign will be followed by an activation with students from film schools in Belgium.

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