Bite Back and FamousGrey fight together against zoochosis

Bite Back and FamousGrey fight together against zoochosis

Zoochosis is a mental illness among captive animals, manifesting itself in bizarre repetitive behaviour. FamousGrey and Bite Back disguised this movement into boomerangs in Instagram Stories to raise awareness about the suffering of animals in Belgian zoos.

Smart geolocation

The Instagram stories appeared as ads in a certain geographical area around several Belgian zoos. In this way, visitors were confronted on the spot with the suffering that the animals are enduring. The Instagram story was followed by a call to action that prompted people to take action against the suffering of animals in captivity.

About Bite Back

Bite Back is an animal rights organisation that aims to campaign for the rights, needs, well-being and vital interests of animals at regional, national and international level.

About FamousGrey

FamousGrey was founded in 1997 as an independent agency. In 2016 it became part of the Grey Group, one of the world’s most innovative and creative advertising networks. Under the motto, Famously Effective, the agency not only aims to build its clients’ brands but also their business, via creative, result-driven campaigns. All of which takes place thanks to the dedication of 80 employees, including specialists in every discipline of relevance to today’s advertiser. Many of these specialisations have since grown into genuine expert hubs, such as FamousGrey Performance, FamousGrey Digital, Famous Relations, FamousGrey Productions and Buyerminds Brussels.

FamousGrey creates campaigns for national and international companies such as Proximus, the Belgian Railways (SNCB/NMBS), Volvo, Hyundai, Alken-Maes, IGLO and Visit Brussels.

FamousGrey’s offices are located in a former 18th century monastery on the outdskirts of Brussels.

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