AKQA Brussels wins design project in New York
Visual identity for 'Solutions for Change' Summit
Under the title "Solutions for Change," The Alliance to End Plastic Waste organized a summit in New York last week. The alliance is a group of CEOs committed to a circular economy. The summit, which focused on an achievable sustainable future, was a private event for large companies, government representatives, and academics to discuss innovations, insights, and sustainable growth.
The event was coordinated by OFCORES, the official events agency of AEPW, which organizes their events globally. On behalf of OFCORES, AKQA Brussels designed the visual identity for the summit, as they previously did for the BAM Marketing Conference.
For this purpose, AKQA Brussels developed a flexible pixel, which formed the core of the visual identity. The pixels are ideal for both static and dynamic applications. The movement of the pixels symbolizes the change needed around the theme of sustainability.
The powerful design and typographic focus ensure consistent recognition across all touchpoints, including a logo, key visuals, badge design, motion design, and social media templates for quotes and speakers.
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CREDITS
Client: OFCORES Events for AEPW (Alliance to End Plastic Waste)
Client contacts: Jo Dalm
Agency: AKQA Brussels
Executive Creative Director: Peter Ampe
Design Director: Jan Sidgwick
Motion Designer: Antoine Le Grelle
Account Manager: Marie Van Den Einde