AKQA Brussels strengthens its management team to focus on digital, innovation and craft
AKQA Brussels is strengthening its management team with the appointment of Wies Dickens and Olivia Naudts. In doing so, the agency underlines the path it has consistently followed in recent years: a strong focus on digital strategy, innovation and craft as drivers of creative work.
As an agency that has traditionally positioned itself at the intersection of technology and creativity, AKQA Brussels has chosen to anchor its vision of the future at an organisational level too. The expansion of management reflects what is described internally as a compass with four compasses: strategy, digital strategy, innovation and craft. Complementary areas of expertise that together guide the agency's work and growth.
Wies Dickens is taking charge of digital strategy and innovation at AKQA Brussels. His mission will be to create integrated digital approaches and transform technological advances into concrete, impactful solutions for brands. In recent years, Wies has been a key player in the agency, bridging the gap between strategic thinking and digital expertise. He is renowned for his frank analyses of innovation and its role in contemporary communications.
Olivia Naudts joins the management team with a focus on craft and production. She will oversee creative projects and support the development of the craft department, ensuring the quality, scalability and impact of the work produced. Recognised within the agency for her integrated approach, Olivia ensures that craft and production nurture ideas from the moment they are conceived. By integrating technology and new ways of working, she strengthens the link between creativity and innovation at AKQA.
This strengthening of the management team comes after the departure of Joachim François, who is leaving his role as Digital Director to embark on an entrepreneurial project. His decision reflects the culture of AKQA Brussels, which values entrepreneurship and individual ambition. It also provides an opportunity for new forces to get involved and contribute to the agency's next stage of development.
With this strengthening of its management team, AKQA Brussels is asserting its determination to remain at the cutting edge of a constantly evolving sector. By placing digital strategy, innovation and craft at the heart of its organisation, the agency intends to consolidate its role as a creative and technological partner for brands.
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