{
    "title": "AKQA Brussels laat reizigers biepen en bougeren voor MIVB",
    "modified_at": "2026-06-24 09:00:03",
    "published_at": "2026-06-24 09:00:00",
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    "slug": "akqa-brussels-laat-reizigers-biepen-en-bougeren-voor-mivb",
    "body": "<p style=\"text-align: left\"><strong>Na de imagocampagne &lsquo;Hier bougeert er altijd iets&rsquo; lanceert AKQA Brussels een nieuwe campagne voor de MIVB/STIB. Dit keer staat een praktische boodschap centraal: op bus, tram en metro in Brussel betaal je contactloos met je bankkaart of smartphone. Geen ticket kopen, geen automaat zoeken. Gewoon biepen en bougeren.</strong></p><p>De campagne bouwt verder op het bestaande merkplatform. Waar &lsquo;Hier bougeert er altijd iets&rsquo; de voortdurende beweging van Brussel in beeld bracht, vertaalt &lsquo;Biepen &amp; Bougeren&rsquo; die gedachte naar een concreet gebruiksmoment. Want hoewel contactloos betalen al mogelijk is, weten vooral bezoekers van buiten Brussel nog niet altijd dat hun bankkaart gewoon hun ticket kan zijn.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/0cd3e606-31e4-4f54-9543-8acc153450fd/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-0cd3e606-31e4-4f54-9543-8acc153450fd\"\n                data-id=\"0cd3e606-31e4-4f54-9543-8acc153450fd\"\n                data-original=\"https://cdn.uc.assets.prezly.com/0cd3e606-31e4-4f54-9543-8acc153450fd/-/inline/no/Biepen%2C+Bougeren%2C+Applaudisseren+Festival.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/0cd3e606-31e4-4f54-9543-8acc153450fd/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>AKQA Brussels vertrekt daarom niet vanuit de betaaltechnologie, maar vanuit wat die de reiziger oplevert: zonder voorbereiding of gedoe meteen de stad in kunnen. Die eenvoud wordt samengevat in &lsquo;Biepen &amp; Bougeren&rsquo;, een lijn die het herkenbare geluid van een contactloze betaling verbindt met het Brusselse merkplatform.</p><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-afa0c250-bb49-499c-b5fa-9080fe1cccd6\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Ffamousgrey%2Fmivb-stib-emv-radio-nl-25s%3Fsi%3D2c95c90e379148459a633d1630a568db%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1782204843&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><p>In de radio- en filmscripts wordt de biep ook het centrale creatieve mechanisme. Telkens wanneer iemand iets g&ecirc;nants, grappigs of dubbelzinnigs zegt, lijkt een strategisch geplaatste biep een woord te censureren. Tot duidelijk wordt dat het geluid afkomstig is van een geslaagde betaling op het openbaar vervoer. In print en (D)OOH staat de functionele boodschap centraal. </p><div id=\"video-58aad241-c187-41b8-901e-acf69f1c04e1\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.338%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1203755537%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1782205083&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>Voor de film werd samengewerkt met regisseur Wim Geudens en productiehuis Lovo.</p><p>De campagne werd gelanceerd op twee momenten waarbij cinema live gaat vanaf 24 juni. Radio, print, (D)OOH, online video en social werden gelanceerd op 9 juni. </p><div id=\"video-d6811f28-955f-44ef-afcb-65b7623fe2ba\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1203757853%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1782205410&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-3dbe571a-d316-4e98-985a-a76e5c145725\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 56vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 177.5001%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1203757500%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1782205188&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: center\"><strong>### EINDE PERSBERICHT ###</strong></p><hr /><p>&nbsp;</p><p><strong>CREDITS</strong></p><p>Client: STIB/MIVB <br>\u200bContacts: Barbara Foucart, Ruth Neirynck, Anne Vanmechelen </p><p>Agency: AKQA Brussels <br>\u200bECD: Peter Ampe </p><p>Creative Directors: Kenn Van Lijsebeth, John Benois <br>\u200bCreation: Familie Leysen <br>\u200bCopywriter FR: Antoine Wellens <br>\u200bChief Commercial Officer: Catherine De Block <br>\u200bAccount team: Lies Bernaer, El&eacute;onore Calicis, Julie Bongaerts <br>\u200bStrategy Director: Dominique Poncin </p><p>Head of Craft: Olivia Naudts <br>\u200bProducer: Marie Libouton <br>\u200bDesigner Director: Jan Sidgwick <br>\u200bDesigner: Bert Tas, Antoine Le Grelle <br>\u200bDTP: Franco Scaramuzza <br>\u200bSocial creative: Fran Gillis, Chlo&eacute; Vanderstocken </p><p>Sound Production: AKQA Productions \u200b <br>\u200bSound Engineer: Mathieu Savenay, Eli Sunderman \u200b </p><p>Print &amp; OLV: <br>\u200bProduction: Bounce Rocks<br>\u200bDirector &amp; photographer: Simon Cools<br>\u200bDOP: Bert Degraeve <br>\u200bPost production: Marie Mettepenningen </p><p>Cinema: \u200b <br>\u200bProduction : Lovo <br>\u200bDirector : Wim Geudens \u200b \u200b <br>\u200bProducer : Fran&ccedil;ois Chandelle \u200b <br>\u200bDOP : Piet Deyaert \u200b <br>\u200bEditor &amp; vfx : Patrice Gautot <br>\u200bPost Production Manager : Herv&eacute; Closset </p><p>&nbsp;</p>",
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